Writing on marketing, startups, and producthttps://mbsamuel.com/en-usCopyright 2026 MB Crosier SamuelMB Crosier Samuelhttps://mbsamuel.com//posts/data-centershttps://mbsamuel.com//posts/data-centersA guide to what's happening in mission critical construction.Wed, 28 Jan 2026 00:00:00 GMThttps://mbsamuel.com/social-images/data-centers.pnghttps://mbsamuel.com//posts/geo-overview-2026https://mbsamuel.com//posts/geo-overview-2026An updated look at the state of AI search optimization (aka GEO).Mon, 19 Jan 2026 00:00:00 GMThttps://mbsamuel.com/social-images/geo-overview-2026.pnghttps://mbsamuel.com//posts/the-right-wordshttps://mbsamuel.com//posts/the-right-wordsThe unexpected value of vocabulary in the AI era.Tue, 25 Nov 2025 00:00:00 GMThttps://mbsamuel.com/abstract-swirl.pnghttps://mbsamuel.com//posts/ai-apps-opportunityhttps://mbsamuel.com//posts/ai-apps-opportunityOpenAI announced Apps in ChatGPT. What does this mean for the future of discovery and distribution?Wed, 05 Nov 2025 00:00:00 GMThttps://mbsamuel.com/social-images/ai-apps-oppty.pnghttps://mbsamuel.com//posts/early-stage-marketinghttps://mbsamuel.com//posts/early-stage-marketingTactical, low-cost steps that early-stage startups can take to get started with marketing.Mon, 22 Sep 2025 00:00:00 GMThttps://mbsamuel.com/social-images/marketing-101-cover.pnghttps://mbsamuel.com//posts/zola-is-a-bankhttps://mbsamuel.com//posts/zola-is-a-bankHow Zola, like Starbucks, is secretly a bank, and why wedding registries are surprisingly great businesses.Fri, 25 Jul 2025 00:00:00 GMThttps://mbsamuel.com/social-images/zola-bank.pnghttps://mbsamuel.com//posts/ai-wedding-planninghttps://mbsamuel.com//posts/ai-wedding-planningTips on how to use AI to make wedding planning a little easier!Wed, 11 Jun 2025 00:00:00 GMThttps://mbsamuel.com/social-images/wedding-ai-cover.pnghttps://mbsamuel.com//posts/why-writehttps://mbsamuel.com//posts/why-writeThe thesis for writing in public on the internet.Sun, 01 Jun 2025 00:00:00 GMThttps://mbsamuel.com/abstract-swirl.pnghttps://mbsamuel.com//posts/avatarshttps://mbsamuel.com//posts/avatarsMy sales call with Hubspot's AI avatar, 'Fiona,' and engaging low-intent prospects in the AI age.Mon, 07 Apr 2025 00:00:00 GMThttps://mbsamuel.com/social-images/fiona-new-look.pnghttps://mbsamuel.com//posts/ai-search-optimizationhttps://mbsamuel.com//posts/ai-search-optimizationLearnings on the current state of AI search optimization (or generative engine optimization (GEO), depending on who you ask).Mon, 03 Mar 2025 00:00:00 GMThttps://mbsamuel.com/social-images/ai-seo.pnghttps://mbsamuel.com//posts/most-successful-adhttps://mbsamuel.com//posts/most-successful-adOr, the value of authenticity and risk-taking (and the occasional mistake) in marketing.Sun, 01 Sep 2024 00:00:00 GMThttps://mbsamuel.com/social-images/scim-ad.pnghttps://mbsamuel.com//posts/consulting-to-startupshttps://mbsamuel.com//posts/consulting-to-startupsHelpful resources for job searching, interviewing, and negotiating to move from consulting to startups.Mon, 19 Aug 2024 00:00:00 GMThttps://mbsamuel.com/abstract-swirl.pnghttps://mbsamuel.com//posts/competitive-marketing-resourceshttps://mbsamuel.com//posts/competitive-marketing-resourcesHandy sites & tools for spying on your competitors on a budget.Mon, 15 Jul 2024 00:00:00 GMThttps://mbsamuel.com/abstract-swirl.pnghttps://mbsamuel.com//posts/nycrsvpshttps://mbsamuel.com//posts/nycrsvpsWriting about the process & learnings from building nycrsvps.comTue, 11 Jun 2024 00:00:00 GMThttps://mbsamuel.com/social-images/NYCRSVPs-homepage.png